JOURNAL

04.03.2022

Creating sleeping sanctuaries

FEBRUARY

We have several projects getting photographed this spring, and it will be lovely to add some new content to our site.

I have had an on / off relationship with Instagram in the past few months, but I will get back on that soon, I think. I do enjoy sharing images and seeing what my friends and industry allies are up to, but I dislike the shady side of social media, the competitiveness, and the fact that it can seriously impact people’s mental health.

I try to show the good, but also the real without it being over-filtered and unrealistic. It should brighten someone’s day, not make them feel like rubbish.

I’d love to know your thoughts on social media. How do you feel about Instagram?

THE ART OF THE PHOTOSHOOT

I do love seeing our projects through the camera lens, it’s always interesting to see which ones are going to be supermodels and steal the show.

Supermodel rooms are the ones that through the lens really shine. The proportions scale well and the lighting is impeccable. There are others which although beautiful in person, don’t suit the camera. Bathrooms can be tricky to shoot; those with an abundance of glass and daylight are really tricky to capture as there is so much reflection bouncing off every surface.

My studio kitchen is gorgeous in person but it’s not a supermodel, there isn’t enough space to back up and get a good room shot. In this case, we take smaller textural shots instead of trying to encapsulate the whole room.

Rooms really are like people and sometimes having a happy wonky smile instead of perfect teeth works to the camera’s advantage.

Journal - Keep reading | GGI

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